A lot has changed in the real estate industry over the last decade, and one of the biggest changes has been the way that agents market themselves and their listings. In the past, print ads and word-of-mouth were the primary means of marketing, but today, social media has become one of the most important tools in an agent’s arsenal.
When used correctly, social media can be a powerful way to connect with potential clients, showcase your listings, and build your brand. But for many agents, social media can also be a mystery. What platform should you use? What kind of content should you post? And how do you make sure that your posts are seen by potential clients?
Don’t worry—we’re here to help! In this blog post, we’ll give you some tips on how real estate agents can use social media to their advantage. Don’t forget to grab your free copy of our Social Media Content Ideas for Realtors!
Create a Professional Profile
If you’re going to use social media to market yourself as a real estate agent, it’s important to create a professional profile on each platform that you use. This means having a clear headshot as your profile picture and using your name (or your business name) as your handle. You should also take some time to fill out your bio so that potential clients can learn more about you and what you do.
Think about which platforms make the most sense for your business. Facebook and Instagram are good all-purpose choices, but LinkedIn is also worth considering if you want to focus on building relationships with other industry professionals. Once you’ve decided which platforms to use, make sure that you’re consistent with your branding across all of them. Use the same profile picture and bio on each platform so that people will instantly recognize you no matter where they see you.
Showcase Your Listings
One of the best ways to use social media as a real estate agent is to showcase your listings. Every time you get a new listing, post pictures and videos of the property on your social media accounts and include some key details like square footage, number of bedrooms and bathrooms, asking price, etc.
Make sure to tag the location of the listing in each post so that people in the area can see it. You can also use relevant hashtags (e.g., #forsale #realestate) so that people who are searching for listings will be able to find yours. And don’t forget to include a link to your website or contact information so that people can get in touch with you if they’re interested in learning more about the property.
Share Helpful Industry Content
In addition to showcasing your own listings, you should also share helpful industry content with your followers on a regular basis. This could include posts about buying or selling a home, advice for first-time homebuyers or sellers, tips for remodeling a home on a budget, etc. Showing that you’re an expert in your field will help build trust with potential clients and make them more likely to reach out to you when they’re ready to buy or sell a home.
And don’t forget about video! People love watching videos online, so if you can find ways to incorporate video into your content strategy, even better. You could share video tours of properties that you’re listing, interview happy clients after they’ve closed on their dream home, or even just record quick tips or advice segments that people can watch while they’re scrolling through their social media feeds.
No matter what kind of content you decide to share, remember that quality is always better than quantity when it comes to social media posts—so focus on creating meaningful content that will actually help people rather than just posting for the sake of posting.
Conclusion
Social media is a powerful tool for marketing yourself as a real estate agent—but only if it’s used correctly. These days, potential clients expect agents to have an active presence on social media, so if you’re not already using it as part of your marketing strategy, now is the time to start! Use these tips to get started: create a professional profile; showcase your listings; share helpful industry content; focus on quality over quantity; incorporate video into your posts whenever possible; and grab our Free Social Media Content Calendar. With a little time and effort, you’ll be harnessing the power of social media in no time!
